313 is a brand shaped on customers demand. In a moment when it’s soimportant for fashion to respond to people actual taste and concretenecessities, reduce unnecessary waste at all levels (creative/productive) andencourage responsible consumption in both creators and customers, webelieve that shared knowledge is the key.
Gathering ethical data from streetwear and fashion communities all over Europe about new generations outlook on outerwear, helped us bringing our vision to reality.
The collection aims to be a contemporary outtake on outerwear classics, with a focus on quality/price ratio. Physical and cultural longevity were also taken in serious consideration during the creative process, in order to give life to a product made to last in both sense.