What began as a stand alone retail store in Aarhus Denmark in 1997 has since developed into an international fashion brand. Minimum is the result of a shared desire to design clothes that is accessible yet fashionable with a keen eye for detail, quality, and fit.
Not backed by any big corporation we are still a proud and independent business spearheaded by our founder and owner Peder Tang. While aiming to maintain our international outlook and constantly raise our ambitions, we pride ourselves by remaining firmly rooted to the ground and to our home town of Aarhus.
Minimum is quintessentially bridging our rich nordic heritage with a minimalistic approach to design. With our magic happening in the crossfire just before niche trends become commercial, we pride ourselves by following subcultures and translating the essences into fashion just before they become mainstream.