Founded in San Francisco in 1958, Sundek was an early sponsor of surfers and became known for its trademark multi-stripe and triple-stitched, two-ply nylon shorts, created specifically for surfing.
In the 60’s Sundek expanded its market from California to include Hawaii and the East Coast. Their innovative solutions like using velcro instead of zippers, and colorful tropical prints on cotton, soon made popular demand increase.
During these years many young surfers began to be sponsored by Sundek, promoting the brand as well as this new sport which was destined to become a sought after life style.
1972 marks the begining of the era of the rainbow boardshorts. Thanks to their technical qualities and original easy to recognize design, they soon became an icon for surfers.